This website will also maintain a log for the management to review the nature and reactions of traffic on the website. In order to attract more traffic, user will be given the opportunity to view results as he/she wants. This will really create a huge difference between the hotel and its competitors. The enhanced version will be so much user-friendly that the user will have the opportunity to view results as he/she requires. Some Light on Project Risks

Although it is expected that the enhancement of website will bring a really very positive change for the company, but the hesitation of management for this enhancement of website can result in cancellation of this project.

There are certain budget restrictions as well. The budget for this project of website enhancement will be shared from the existing marketing budget, this might result in improper budget allocation due to lack of expense control at marketing team's end.

This project requires very high caliber technical expertise which is unavailable in the current market scenario. This might result in delayed launch of the new website version.

Budget for the project is $900,000. This amount is not enough for such a comprehensive website. There is a fear that a second-rate web site can be developed, which will waive-off all the project objectives.

Project Parameter Ranking

Parameter

Ranking (1,2,3,4)

Comments

Time

1

The sponsors hoped that the normal operation of the new website can accept the peak season before the beginning of the new online booking and queries within 10 months. Means the disappearance of the target launch time, the time of booking can not meet the strategic objectives of increasing capacity at peak times, and expanded the point of sale, year round season of interest income.

Cost

2

The budget for the project is fixed at $900,000.

Scope

Site led to a carriage of low customer satisfaction, which will adversely affect the company's revenue.
References

Chaffey, D. et al., 2006. Internet Marketing: Strategy, Implementation and Practice, Pearson Education.

Levy, M. & Powell, P., 2005. Strategies for Growth in SMEs: The Role of Information and Information Systems, Butterworth-Heinemann.

Appendix

Hotel Reservation Form

This form should be filled in order to get the rooms or other services reserved. Due to a limited rooms and other services slots, the rooms are purely booked on a first-come-first- served basis.

In order to entertain yourself with smooth check-in, please fill the information below;

Personal Information

Company

Address

Contact person

Tel

Mobile phone

Email

Hotel Information

Hotel details

Transportation Recommendation

(Price include oil costs, parking charges, drivers tip)

Guest Name

Room type

King bed ( Twin bed (

Smoking ( No Smoking (

Pick up or not Flight number

Arrive date

(Yes (No

Departure date

(Yes (No

Credit Card

Card Type

Exp.

Cardholder

Remark

Users

New web site

Reservation System

Guest-Services System

Query

Reserve

Browse

Book

Display

Results

Interact

Interact